A Consumers Buyer Behaviour Is Influenced By Four Major Factors; Cultu

A Consumers Buyer Behaviour Is Influenced By Four study Factors; Cultu A consumers buyer behaviour is influenced by four major(ip) factors; cultural, social, personal, and mental factors. These factors cause consumers to develop product and brand preferences. Although much of these factors idler non be directly controlled by marketers, understanding of their impact is essential as marketing mix strategies can be real to appeal to the preferences of the target market. When purchasing any product, a consumer goes by means of and through a decision process.

This process consists of up to five stages; fuss recognition, information search, evaluation of alternatives, bargain for decision and erect purchase behavior. The length of this decision process will vary, ranging from a shorter snatch response behavior, to limited problem solving and a more comprehensive extensive problem solving. A consumer whitethorn not act in isolation in the purchase, only if or else may be influenced by any of several(prenominal) peopl...If you want to get a full essay, order it on our website: BestEssayCheap.com

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