NAME: PETER DAMU REG NUMBER: R124456Z LEVEL:1.1 MODE OF incoming:PARALLEL MODULE:INTRODUCTION TO TOURISM AND cordial response INDUSTRY referee:T.CHIBAYA FACULTY: COMMERCE PROGRAMME: bachelor OF COMMERCE TOURISM AND HOSPITALITY MANAGEMENT HONOURS level DEPARTMENT: DEPARTMENT OF TOURISM AND HOSPITALIITY grant QUESTION: touristry is said to have certain characteristics a) pick up and debate the unique characteristic features and the challenges they present to tourism managers [15] b) insinuate manageable strategies to counter the above challenges [15] DUE DATE:24 haughty 2012 Tourism refers to the engaging in activities that involves travelling exterior their uncouth environment for non more than unitary resultant year for crease and other purposes not related to the purpose of any drill remun epochted from within the place visited (UNWTO) It is and so classi fied in the hold out sector of the economy on base other components such(prenominal) as entertainment, financial, commercial, media and professional dish outs.
The tourism perseverance does not operate in a vacuum only if in long dynamic world where service providers command to maximize their earnings and consumers seek to satisfy their unlimited take and wants thus the extremity for market. However the greatest obstacle in the path of tourism managers is that marketing in tourism is different from other service sectors as they will be competing for the consumers spare metre and disposable income. P eople do not need a holiday but they desire ! one asserts George, R.(2008:23) This therefore intend the task of the managers lies in creating value and promoting the desired experience so that consumers buy from them and not from their competitors. Tourism marketing has been considered as a luxury in the past era and only the astronomical firms were saved the honour of hiring full-time marketing managers. However tourist managers, have a lot in...If you want to get a full essay, order it on our website: BestEssayCheap.com
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